Privacy policy
Last updated on: 28.05.2024
We attach great importance to the transparent handling of personal data. This privacy policy provides information about what personal data we collect, for what purpose and to whom we pass it on. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.
1. which services we use
Google AdSense
Google Ads
Google Ads Conversion Tracking
Google Publisher Tag
Google Analytics
Google Analytics Enhanced eCommerce
Google Call Conversion Tracking
Google Cloud Trace
Google Tag Manager
Google Tag Manager for WordPress
Google My Business
Shopify
Shopify Buy Button
Google Maps
Shopify Geolocation App
Shopify Product Reviews
2. contact information
If you have any questions or concerns about the protection of your data by us, you can contact us at any time by e-mail at info@proseccheria.ch. Responsible for the data processing that takes place via this website is
Factory21 GmbH
Bederstrasse 77
8002 Zurich
Switzerland
Person responsible for data protection:
Marco Polesello
E-Mail: info@proseccheria.ch
Phone: +41 78 908 06 03
3 General principles
3.1 What data we collect from you and from whom we receive this data
First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:
Personal master data (name, address, date of birth, etc.);
Contact data (mobile phone number, e-mail address, etc.);
Financial data (e.g. account details);
Online identifiers (e.g. cookie identifiers, IP addresses);
Location and traffic data;
Sound and image recordings;
particularly sensitive data (e.g. biometric data or information about your health).
3.2 Under what conditions do we process your data?
We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We ensure transparent and proportionate processing.
If, in exceptional cases, we are unable to comply with these principles, data processing may still be lawful because there is a justification. In particular, the following grounds for justification may apply:
Your consent;
the performance of a contract or pre-contractual measures;
our legitimate interests, provided that your interests do not outweigh ours.
3.3 How can you withdraw your consent?
If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification.
You can withdraw your consent at any time by sending an e-mail to the address given in the legal notice. Data processing that has already taken place is not affected by this.
3.4 In which cases can we pass on your data to third parties?
a. Principle
We may need to utilise the services of third parties or affiliated companies and commission them to process your data (so-called processors). Categories of recipients are in particular
Accounting, fiduciary and auditing companies;
Consultancy firms (legal advice, taxes, etc.);
IT service providers (web hosting, support, cloud services, website design, etc.);
Payment service providers;
providers of tracking, conversion and advertising services.
We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially.
We may also be obliged to disclose your personal data to authorities.
b. Visiting our social media channels
We may have embedded links to our social media channels on our website. This is visible to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.
In this case, the social media providers learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the providers.
c. Transfer abroad
Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are. The transfer may take place worldwide.
If the level of data protection does not correspond to that in Switzerland, we will carry out a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in Switzerland (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de
3.5 How long do we store your data?
We only store personal data for as long as is necessary to fulfil the individual purposes for which the data was collected.
Data that we store when you visit our website is stored for twelve months. An exception applies to analysis and tracking data, which may be stored for longer.
We store contract data for longer, as we are obliged to do so by law. In particular, we must store business communications, concluded contracts and accounting documents for up to 10 years. If we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.
3.6 How do we protect your data?
We will keep your data secure and take all reasonable measures to protect your data from loss, access, misuse or alteration.
Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your enquiries to companies affiliated with us. Your data will also be treated confidentially in these cases.
Within our website, we use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser.
3.7 What rights do you have?
a. Right to information
You can request information about the data we have stored about you at any time. Please send your request for information together with proof of identity to info@proseccheria.ch.
You also have the right to receive your data in a commonly used file format if we process your data automatically and if:
you have given your consent for the processing of this data; or
you have provided data in connection with the conclusion or fulfilment of a contract.
We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.
The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of enquiries, for legal or technical reasons or because we require more detailed information from you. You will be informed of the extension in good time, at least in text form.
b. Erasure and rectification
You have the option of requesting the erasure or rectification of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to store it unchanged or if your request conflicts with a legal authorisation.
Please note that exercising your rights may be in conflict with contractual agreements and may have a corresponding impact on the performance of the contract (e.g. premature cancellation of the contract or cost consequences).
c. Legal recourse
If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch
3.8 Changes to the privacy policy
We may amend this Privacy Policy at any time. The changes will be published on www.proseccheria.ch, you will not be informed separately.
4 Individual data processing operations
4.1 Provision of the website and creation of log files
What information do we receive and how do we use it?
When you visit www.proseccheria.ch, certain data is automatically stored on our servers or on servers of services and products that we purchase and/or have installed for system administration, statistical, backup or tracking purposes. These are
the name of your internet service provider;
Your IP address (under certain circumstances);
the version of your browser software
the operating system of the computer used to access the URL
the date and time of access
the website from which you visit the URL
the search terms you used to find the URL.
Why are we allowed to process this data?
This data cannot be assigned to a specific person and is not merged with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.
How can you prevent data collection?
The data is only stored for as long as is necessary to fulfil the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website; you therefore have no option to object to this.
4.2 Google AdSense
On our website, we use Google AdSense, a service for integrating adverts from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’).
Google AdSense uses cookies to analyse the use of the website by the visitor. In addition, Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to analyse information such as visitor traffic on the pages of this website.
The information generated by cookies and web beacons about the use of this website (including the user's IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.
Furthermore, you can deactivate interest-based ads on Google and interest-based Google ads on the web (within the Google display network) in your browser by activating the ‘Off’ button at https://www.google.com/settings/ads or deactivating them at https://www.aboutads.info/choices/. Further information on your setting options and data protection at Google can be found at https://www.google.com/intl/de/policies/privacy/?fg=1.
4.3 Google Ads
We use the Google Ads service on our website, an online advertising service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as ‘Google’). Google Ads enables us to place adverts in Google search results and in the Google advertising network.
4.4 Google Ads conversion tracking
We use the online advertising programme ‘Google Ads’ on our website and, in this context, conversion tracking (visit action evaluation). Google Ads Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’).
When you click on an advert placed by Google, a cookie for conversion tracking is set on your end device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to this page.
The information collected using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who clicked on one of our adverts and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
You can also deactivate personalised advertising for you in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/My-Ad-Center-Help/answer/12155764.
4.5 Google Publisher Tag
On our website, we use the Google Publisher Tag, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). The Google Publisher Tag enables us to efficiently manage and optimise advertising on our website.
By integrating the Google Publisher Tag, cookies and similar technologies are stored on your end device and information about the use of our website, including your IP address, is transmitted to Google. This information may be used by Google to analyse your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage.
If you do not wish to receive targeted advertising, you can prevent the storage of cookies by selecting the appropriate settings in your browser software. Please note, however, that in this case you may not be able to use all functions of this website to their full extent.
4.6 Google Analytics
We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). Google Analytics uses ‘cookies’, which are text files placed on your computer, to help the website analyse how users use the site.
The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will first be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
Google will use this information on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.
4.7 Google Analytics Enhanced eCommerce
On our website, we use the Enhanced eCommerce function of the Google Analytics service, which is offered by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). Google Analytics Enhanced eCommerce enables detailed analyses of the purchasing behaviour of users on our website and provides information about the purchasing process, such as which products were viewed or purchased most frequently and which marketing strategies are most effective.
Google Analytics uses ‘cookies’, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
Google will use this information on our behalf to analyse your use of the website, to compile reports on website activity and the effectiveness of our eCommerce strategies and to provide us with other services relating to website activity and internet usage.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.
4.8 Google Call Conversion Tracking
On our website, we use Google Call Conversion Tracking, an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). This service enables us to measure the effectiveness of certain adverts by recording how many calls are generated by these adverts.
If you reach our website via a Google ad and call us using the telephone number provided, Google can recognise this and record it for us as a ‘conversion’. No personal data of the caller, such as the telephone number or name, is transmitted to us.
Google uses cookies and similar technologies to provide the service and track the calls. These cookies are used to identify and track the advert that led the user to the website and the source of the call.
If you do not wish to participate in tracking, you can object to this use by deactivating the Google conversion tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
4.9 Google Cloud Trace
We use Google Cloud Trace, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’), to monitor, analyse and optimise the performance of our applications. Google Cloud Trace enables us to collect detailed information about the latency and health of our applications in order to identify and resolve any bottlenecks or problems.
When using Google Cloud Trace, technical data and information about the execution of our applications, including your IP address and other relevant metrics, are transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.
Google uses this information to provide us with detailed reports on the performance and behaviour of our applications and to help us identify and resolve problems.
For more information about Google's data collection and privacy practices in relation to Google Cloud Trace, please see Google's privacy policy at https://www.google.de/intl/de/policies/privacy/ and the specific information on Google Cloud Trace at https://cloud.google.com/trace/docs.
4.10 Google Tag Manager
We use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’), to manage website tags via an interface. The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.
By using Google Tag Manager, scripts (so-called tags) can be automatically activated on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you are using, the subpages of our website you have visited and other interactions during your visit to our website.
4.11 Google Tag Manager for WordPress
On our website, we use the plugin ‘Google Tag Manager for WordPress’, which enables the integration of Google Tag Manager, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’), into our WordPress-based website. This plugin allows us to manage and integrate various scripts and codes via a central interface.
The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.
By using the ‘Google Tag Manager for WordPress’ plugin, scripts (so-called tags) can be automatically activated on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you are using, the subpages of our website you have visited and other interactions during your visit to our website.
4.12 Google My Business
On our website, we use functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). Google My Business enables companies to manage their presence on Google, including Google Search and Google Maps, and to interact with customers.
By visiting our website or through interactions with our Google My Business entry, such as leaving reviews or asking questions, data, in particular your IP address and the content of your interactions, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.
Google uses this information to provide Google My Business services, to facilitate user interactions with businesses and to provide us with reports and analyses about the interactions and performance of our business listing.
4.13 Shopify
Our website uses services from Shopify, an e-commerce platform offered by Shopify Inc, 151 O'Connor Street, Ground floor, Ottawa, ON, K2P 2L8, Canada. We use Shopify to provide you with an optimised online shopping experience and to sell our products online.
When you shop in our online shop, your order information, including personal information such as name, address and payment information, is forwarded to Shopify to complete the checkout process. Shopify also uses cookies and other technologies to improve the shopping experience and ensure the security of the shopping process.
4.14 Shopify Buy Button
Our website uses the ‘Shopify Buy Button’, a service provided by Shopify Inc, 151 O'Connor Street, Ground floor, Ottawa, ON, K2P 2L8, Canada. The Shopify Buy Button allows us to sell products directly on our website without redirecting visitors to an external platform.
When you make a purchase via the Shopify Buy Button, your order details, including personal information such as name, address and payment information, are forwarded to Shopify to complete the purchase process. Shopify also uses cookies and other technologies to improve the shopping experience and ensure the security of the shopping process.
4.15 Google Maps
On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). Google Maps enables us to integrate interactive maps directly into the website and allows you to conveniently use the map function, for example to search for a location or to plan your journey.
When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, further data, in particular your IP address, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists.
Google stores your data as user profiles and uses them for the purposes of advertising, market research and/or the customised design of its website. Such an analysis is carried out in particular (even for users who are not logged in) to provide customised advertising.
You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.
4.16 Shopify Geolocation App
Our website uses the ‘Shopify Geolocation App’, a service provided by Shopify Inc, 151 O'Connor Street, Ground floor, Ottawa, ON, K2P 2L8, Canada. This app allows us to recognise the location of visitors and offer them targeted content or specific language and currency options based on their geographic location.
When you visit our website, the Shopify Geolocation App may use your IP address to determine your approximate location. This information is used to provide you with a personalised experience on our website and can help to ensure that you see relevant products and offers.
It should be noted that the geolocation information is not used to identify you personally, but only to optimise the website experience.
4.17 Shopify Product Reviews
Our website uses ‘Shopify Product Reviews’, a service provided by Shopify Inc, 151 O'Connor Street, Ground floor, Ottawa, ON, K2P 2L8, Canada. This service allows our customers and visitors to leave reviews and comments about our products, which helps other customers to be better informed.
When you submit a review via ‘Shopify Product Reviews’, the information you enter, such as your name, email address and the content of your review, is stored. This information is published on our website to help other customers with their purchase decision. However, your e-mail address will not be published and will only be used to inform you of the status of your review.
BrainBox Generators
BrainBox Generators is a service provided by BrainBox Solutions GmbH to recognise all data protection-relevant services on a website and, among other things, to help with the creation of the privacy policy. No personal data is collected or processed in the process.’